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Your glowup starts here.

glowup. is the only whitening product that is tailored to your unique smile. We take into account dozens of factors like your teeth’s sensitivity, brushing habits, and diet to create the most effective whitening formula for you.

Your lifestyle. Your smile. Your glowup.

Fill out our short personalization questionnaire

We’ll review your responses and determine the most effective whitening formula for your sensitivity level

ETA to your glowup: 2-3 business days

$60 + Free Express Shipping

We're great listeners

Just had a cavity filled? Does drinking cold water hurt your teeth? Or perhaps you’re an aspiring sommelier? Let us know!

We’ll consider these factors and more to determine your teeth sensitivty and discoloration, and create the most effective whitening kit for your smile.

The Hollywood smile is finally yours

glowup. will whiten your teeth in just one treatment, and removes even the toughest stains.

Highly effective teeth whitening that doesn’t hurt or destroy your teeth: a concept.

Made with natural ingredients

We use natural ingredients like pomegranate seed extra, chamomile flower, aloe leaf juice, and menthol mint to remove bacteria, disinfect your breath, and deliver a fresh, minty experience.

Cruelty-free and vegan

Animals are for loving, not for testing. Rest assured, no animals were harmed in making of this product.

Quick, easy, and actually works

Happy you, happy us

We started glowup. because we were tired of whitening products that claimed to be pain-free but actually hurt, or claimed to be effective but didn’t work.

If for whatever reason you’re not satisfied with the results we’ll happily send you another kit free-of-charge or your money back—no questions asked!

What's in the box?

Whitening Light

Personalized Whitening Gel (3x)

Adapter for iPhone and Androids

Powered by your phone

01 Brush your teeth

02 Apply the whitening gel onto the whitening light

03 Plug light into your phone’s charging port

04 Place the light in your mouth and press the on button. The light will automatically turn off in 16 minutes after the treatment is complete

05 Rinse the gel residue off the light and your mouth with warm water

For maximum results use daily for 6 days

Better smile,
better 'gram.