Starting at $10/month, S&H included

Your glowup starts here.

glowup. is the only whitening product that is tailored to your unique smile. We take into account dozens of factors like your teeth’s sensitivity, brushing habits, and diet to create the most effective whitening formula for you.

Your lifestyle. Your smile. Your glowup.

Take online personalization quiz

Select your treatment plan

ETA to your glowup: 2-3 business days

We're great listeners

Just had a cavity filled? Does drinking cold water hurt your teeth? Or perhaps you’re an aspiring sommelier? Let us know!

We’ll consider these factors and more to determine your teeth sensitivty and discoloration, and create the most effective whitening kit for your smile.

The Hollywood smile is finally yours

glowup. is proven to whiten teeth up to 8 shades in just 6 treatments lasting 10 minutes each. Use daily for optimal results.

Highly effective teeth whitening that doesn’t hurt or destroy your teeth: a concept.

Made with natural ingredients

We use natural ingredients like pomegranate seed extract, chamomile flower, aloe leaf juice, and menthol mint to remove bacteria, disinfect your breath, and deliver a fresh, minty experience.

Cruelty-free and vegan

Animals are for loving, not for testing. Rest assured, no animals were harmed in making of this product.

“The most affordable and innovative teeth-whitening solution”

Happy you, happy us

We started glowup. because we were tired of whitening products that claimed to be pain-free but actually hurt, or claimed to be effective but didn’t work.

If for whatever reason you’re not satisfied with the results we’ll happily send you another kit free-of-charge or your money back—no questions asked!

Let's get lit

Whitening Light

Personalized Whitening Gel (3x)

Adapter for iPhone and Androids

Powered by your phone

01 Brush your teeth, preferably with whitening toothpaste

02 Apply the whitening gel onto the whitening light

03 Plug light into your phone’s charging port

04 Place the light in your mouth for 10 minutes.

05 Once the 10 minutes is up, rinse the light and your mouth with water.

For maximum results use daily for 6 days

Join the movement.

Brighter smiles in 83 cities, 7 countries, and counting.